Stand-Down Policy Compliance

overview affiliate networks (where wildfire's merchant partners come from) require that affiliates respect when a user has previously been “affiliated” and not market to those users the spirit of this policy is to avoid confusing a user who may think that they can activate cashback through multiple products for example, if a user has multiple chrome extensions installed, the user may think that they can activate cashback in both extensions and earn double cashback similarly, if a user clicks through a blog's affiliate link to a product, that user is already “affiliated” and a chrome extension should not pop a notification to ask the user if they want to earn cashback on that product doing so would cause the chrome extension to steal the credit from the blog that brought the user to the product the good news is that wildfire systems' products already include compliance with networks' stand down policies by starting with either the chrome extension template or the mobile safari extension for ios, you will automatically be in compliance with the networks' stand down policies how stand down policy works each affiliate network has a different policy regarding stand down, but the simplest way to comply is to take the following two actions first, look for a few url parameters and avoid marketing when those url parameters are present the following url parameters will indicate that a user is already affiliated afsrc=1 affsource=1 foid (set to any value) second, some publishers use methods to link to merchants that don't involve url parameters to account for this case, your software should also look for any redirect sequences that go through one of the following urls www anrdoezrs net www commission junction com www dpbolvw\ net www apmebf com www jdoqocy com www kqzyfj com www qksrv net www tkqlhce com www qksz net www emjcd com www afcyhf com www awltovhc com www ftjcfx com www lduhtrp net www tqlkg com www awxibrm com www cualbr com www rnsfpw\ net www vofzpwh com www yceml net www cj dotomi com note you may use the getting to know the wildfire json data feeds docid\ bbiwqh1xlmejk6klsnmka provided by wildfire to reference a list of these query parameters and domains rather than hardcoding them in your software important in addition to not marketing when these url parameters or domains are part of a redirect sequence, your product should not market to the user for the duration of that user's session in our conversations with networks, we've found that a one hour window is a reasonable approximation for a user's session setting a cookie (or similar client side storage) to track this one hour timeout before you're able to market to the previously affiliated user should comply with this policy what does it mean to market to a user? marketing to an already affiliated user is generally defined as trying to “get the user's attention” with the intent to have them activate an affiliate link some networks simply say that you can't pop up any dialog box that has a call to action of activating cashback others describe that you also cannot animate your chrome extension icon (highlighting the icon to show that the merchant is eligible is okay, though) we recommend taking a conservative approach and complying with the most restrictive policy for all networks to comply with the stand down policy, if a user is already affiliated, as described above, your product should follow these guidelines don't pop a modal asking the user to activate cashback don't animate or otherwise decorate your chrome extension icon beyond color filling note you may show the chrome extension icon as available (changing the color of the icon is okay) other helpful resources to reference https //go rakutenadvertising com/hubfs/affiliate network policies pdf https //go rakutenadvertising com/hubfs/affiliate network policies pdf https //www cj com/legal/software policy